7 Proven Strategies to Get the Best ROI on Your Event Sponsorship Investment
One of the most important objectives in marketing your business is to make sure you get in front of your TRUE target audience so that they recognize the value you offer and want to become loyal customers. You want them to see and hear your message instead of the thousands of other messages vying for their attention every minute of every day. You also want to help them with your product or service. Ultimately, you want to have the right event sponsorship investment strategies.
Successful client attraction seems to be increasingly difficult these days with the ever-expanding world of social media. Most of us love the way technology can simplify certain areas of our lives. However, in the process things just seem to be getting more and more complicated including our business building strategies.
One of the best ways that I have found to connect with potential customers is through sponsorship opportunities. In theory, sponsoring an event should be a transformational opportunity for any business. But I know business owners who walk away wondering if all the expense and effort was worth it. They invest considerable time and money to have the right literature, displays and giveaways for their booth. They also paid the event host for the opportunity to get in front of their audience, yet they get minimal results. Worthwhile sponsorships can sometimes be very costly and even more beneficial than lower budget sponsorships. However, if you don’t do the right things you will just be wasting your money.
Earlier this year, I read a very informative 2-part article written by Michele Scism, who was one of the featured speakers at our 2015 Dynamic Women’s Conference. In this article along with years of working directly with vendors at the various events I have hosted, I have learned several practical and high converting strategies that will help any business owner who is looking to leverage their sponsorship investment and produce results. I learned about the types of events we should focus on, the critical steps we need to take before the event and how we should best attract and engage the event attendees. I also learned the hard way that the most critical part of sponsorship is prompt and correct follow-up.
Would you like to know how to get the biggest ROI on your Event Sponsorships like Candace D’Agnolo from Dogaholics?
Join me at my free Sponsorship Training Academy, where I will dive deep into the following actionable strategies for you to use in your business to get the biggest ROI on your event sponsorships and I will give you lots of examples that can be mimicked for your business. PLUS+ I will provide you a comprehensive checklist to be sure you are well prepared to shine before, at and after the event.
Want to learn how to make thousands from event sponsorships?