Is your online network getting you more business or just more busyness?
That is the exact same question I asked myself back in 2004 when I took inventory of the mountain of business cards I’d collected from attending a full schedule of in-person networking events. After an honest assessment, my answer was a big fat “NO”! So I gathered together some visionary women to create a referral network based on building relationships. And guess what? IT WAS A BIG HIT!
The Dynamic Professional Women’s Network (DPWN) was born!
Years later, at the end of 2017, when I took an honest inventory of my online networking activities, I came to the same conclusion once again. I had to face the facts that my time on Facebook, LinkedIn, Twitter and yes Instagram were only making me more busy without gaining me a nice list of brand new business.
So, how is everyone else hitting it big online?
That is a great question, BUT ARE THEY REALLY? The great thing about Facebook (great for some and not so great for others) is that we are able to post only the highlight reels of our life and remain incognito with all the yucky stuff. Heck, I’ve hosted quite a few Facebook Live Videos with a nice top and ugly old sweatpants. When I’m in a funk, I’m silent. When great things are happening, I’m all over your feed. It’s very easy for us to jump to the conclusion that people are raking in the dough when you see their posts. Until… you try their same strategies and hear only crickets. Chirp – Chirp!
Why then might you ask, would I be building an online networking community and inviting you to join? Trust me! The last thing I want to do is add more computer time to my already chaotic schedule. I know that most of you probably feel the same way. UNLESS that is you are going to actually get business from that time spent online.
After a ton of research on the various ways to network online, I have a clear and simple strategy to duplicate the success I created with the Dynamic Professional Women’s Network. (www.ourdpwn.com) And do it online.
The official launch and big reveal will be happening later this month.
I’ll be back next week with more updates.