Turning Your Book into a Powerful and Profitable Positioning Tool for your business by Christie Ruffino
YOU DID IT. You wrote your first book. Your first profitable business positioning tool. You created a very content rich, how-to book so that you can share your knowledge with a larger group of people and claim that “Author” status or better yet “Bestselling Author” Status. Or maybe you took advantage of the most recent trend in book publishing by sharing your story in a high-profile anthology book project. Either way you have been a bit naive enough to believe that you now only have to sit back, relax and watch the money roll in.
NOT SO FAST!
Most people think that writing a book is the hardest part of the book writing process. While others, those of you who like to write, believe that the publishing part is the hardest part and prefer to outsource that to a professional. Even though it has become easier and easier to self-publish these days, there are still some pretty critical components of the publishing process that must not be overlooked. Very few authors however fail to recognize that while the writing, publishing and printing steps of the book process are difficult, the MOST difficult and yet MOST important thing to consider when creating your book is the marketing.
If you are producing a book so that you can leverage it to establish your expertise, increase your credibility, get more clients, raise your fees and establish a reoccurring stream of income, than careful consideration needs to be placed on your compete marketing strategy. From pre-book launch to the actual launch and then even more so in the post launch stage. Where should you focus your efforts so that you get the most bang for your buck?
I’ve been an Amazon Bestselling Author for many years and have orchestrated several launch strategies for my clients through DPWN Publishing. I can assure you that a well-planned and well-executed online marketing campaign can give you exposure to a large numbers of potential book buyers and business prospects that can turn into loyal clients, but it is necessary to think about your book as a small piece of a big puzzle to get the results you desire. Even though that piece may be a valuable corner or a very unique and distinguishable piece of the puzzle center, it virtually has little value without being connected to the other pieces.
Most people want a book because they recognize the value of following the one-to-many model instead of the one-to-one model. That means that you can teach or inspire a group of people through a book, a webinar, public speaking etc. instead of working with them all by themselves. But there are many options that need to be considered before the puzzle should even be started.
To make your book a powerful and profitable positioning tool, you have to first start by asking yourself a few key questions…
- Do you want to write more books? Do you like creating content?
- Do you like to teach? If yes, would you prefer hosting live or online workshops?
- Do you want to create a consulting or group coaching program?
- Do you want to speak on other people’s stages or do you want to host your own events?
Based on your answers, there are many things you can do to engage your readers and begin building a relationship with them through your various offerings that will drive them into your conversion funnel. In essence, a conversion funnel is the journey you take prospects on that will ultimately convert them into buying clients. You have to be sure you have your funnel in place before you start driving traffic to your list, but when it is ready, there are a few powerful strategies you can adopt to build a mega-powerful list.
In my upcoming From Print to Profits Training Academy, I will share the following list building strategies plus many more:
- 3 Low-cost ways to get traffic, attract leads and build your mailing list.
- My surefire strategy to become a #1 Amazon Bestselling Author.
- The most critical and often overlooked way to monetize your book.
Ready to learn these proven success strategies?
I look forward to seeing you at the event.